Facebook and Instagram have just created accounts on TikTok last week. The account of Facebook has nearly 30 000 followers.
Interestingly, the new account of Instagram on TikTok has videos teaching people how to use Reels – the platform has the same functionality as TikTok.
Despite Facebook‘s account is not having posted any public videos. The account is verified by TikTok (a blue checkmark) and Facebook also confirmed it’s legit. That account has an odd bio — “We believe people can do more together, than alone.”
TikTok is not the first rival social media platform Facebook has joined. Meta (Facebook’s parent company) also has a Twitter account, but it’s already in an archived state. Similarly, Google also has an account on Twitter. TikTok too owns accounts on Instagram and Facebook with many followers.
Facebook and Instagram joined TikTok just days after Meta took its TikTok rival Reels global, incidentally. Instagram Reels is now available in 150 countries and territories. Meta also announced new monetizable features for advertisers on the new platform.
Facebook does acknowledge TikTok as its big competition. Mark Zuckerberg termed “TikTok as a formidable competitor”.
At the same time, the CEO of Meta also said that Reels has become the fastest-growing content format of his company. Reels was first released in 2020 as a way to take on TikTok as a feature inside the Instagram app. However, Facebook soon realized its potential and has made a huge investment in the new platform. Users now can use Reels inside the Facebook app, without creating an Instagram account.
Look who just joined TikTok pic.twitter.com/q0ifaTFPMY
— Matt Navarra (@MattNavarra) March 13, 2022